Wilner’s idea represented creative, out of box thinking to solve the conference’s biggest challenge.
My experience in a college town is that while fans may dislike the early kickoff times (11:00 am here in the Central time zone), area businesses generally benefit as fans are more likely to stay in town and patronize a bar or restaurant after the game. When Jon Wilner of the San Jose Mercury-News floated the idea last month that the Pac-12 should consider moving some of its football games to 9:00 am Pacific time, I tweeted that I really liked the idea.
